Who are potential buyers of Splunk Business Flow?

Potential buyers of Splunk Business Flow are primarily within Marketing Operations because this solution is designed to provide insights into customer interactions and marketing performance. Marketing Operations teams can leverage Business Flow to analyze data from various marketing channels, optimize campaigns, and improve customer engagement strategies. The tool's ability to visualize and monitor customer journeys allows such teams to understand how marketing efforts translate into business results, which is essential for making data-driven decisions in marketing.

While other departments may have their needs for data analysis and performance tracking, Marketing Operations specifically benefits from the unique capabilities of Splunk Business Flow aimed at enhancing customer experience and optimizing marketing strategies. This makes them the most suitable audience for this solution compared to technical support, human resources, or project management, whose primary functions do not align as closely with the features offered by Business Flow.